Google plays a significant role in the "Online World". It is the most commonly used search engine and provides numerous digital services. However, there are other methods to leverage Google to grow a company's internet presence, generate leads, and increase sales. This is only achievable if one has a thorough understanding of Google's resources, such as Analytics, Keyword Tool, Webmaster, and so on.
Students are provided vital information about digital marketing strategies, methods, and practices to be exercised in these Google digital marketing courses, as the digital marketing sector continues to update at a rapid pace.
Furthermore, because these are certification courses, candidates who complete them will be recognized as "Google Certified Professionals" and will be able to earn money by opening their agency for digital marketing or assisting other organizations in growing their online presence and marketing for brands using their knowledge as certified digital marketing professionals.
The top 10 Google digital marketing certification courses are listed below, and they may be used by aspiring digital marketers and professionals to study the key fundamentals and in-depth concepts of digital marketing.
1. Introduction to Digital Marketing – Google Digital Unlocked Course
This course module gives students a broad overview of the digital marketing landscape and introduces all of the major ideas and vocabulary that will be covered in later courses.
To give you a sense of what Digital Marketing involves, it is a combination of marketing through numerous web platforms. Search Engines, social media, and E-Mails are the most common of these routes.
It's worth noting that, while Google Digital Marketing Courses teach you how to accomplish things, they don't always provide you with a lot of knowledge on how to apply these methods in real-world situations.
2. AdWords Fundamentals Course
Digital advertising allows you to target your ads to the types of clients you need while filtering out the ones you don't. When you use AdWords to advertise on the web, you can use a variety of targeting tactics to reach potential customers just when they're looking for your products or services.
The lessons in this course assist students in developing a fundamental understanding of AdWords and preparing for the AdWords Fundamentals exam.
3. Search Advertising Course
Advertisements on the Google Search Network let advertisers reach the right people at the right time by leveraging crucial keyword databases.
Isn't it fascinating to learn how Google's digital marketing training may help you achieve your goals? You should be aware of the advertising course...
It can help you reach people while they're browsing their favorite websites, watching a related YouTube video, reviewing their Gmail account, or using mobile apps and sites.
5. Mobile Advertising Course
This course's modules introduce you to the growing importance of smartphones and mobile advertising. Additionally, it prepares you for the Mobile Advertising exam. You'll learn how to run mobile Ad campaigns, best practices, and much more.
With customers increasingly in a rush, learning how to run mobile ads that catch their attention is critical. You can learn how to create fantastic promotions that deserve people's attention by reading Google's manual.
6. Video Advertising Course
A video is one of the most effective ways to establish a genuine connection with potential customers. The modules in this Google digital marketing course explain the importance of video, examine how video campaigns function and provide best practices for video promotion in preparation for the Video Advertising exam.
Using AdWords for video allows you to tap into the world's largest video audience. It enables you to show AdWords for video as a response to a business partner.
7. Shopping Advertising Course
Shopping ad campaigns put your product photos, price, and company name in front of people who are looking for what you have to offer on Google.
This course includes courses on setting up and managing your Google Merchant Center account, optimizing shopping campaigns, and best practices for preparing for the Shopping Advertising exam.
8. Analytics Course
Google Analytics Digital Marketing includes a discussion of Google Analytics, including why it's important, how it works, and how to navigate the features.
Discover how integrating AdWords and Analytics may improve your campaign messaging, bidding, and execution.
Learn about Smart Goals and how they may assist you in identifying the most engaged customers on your customer's website.
9. Tools and Best Practices Course
An effective advertising campaign necessitates a careful digital marketing strategy and execution. Students should use the resources in this course to understand their prospects and competitors, and to research recent digital marketing trends and keywords in their fields.
Google's Finest Practices Series provides invaluable advice on the best search engine marketing methods, AdWords approaches, and the fundamentals of paid search advertising.
10. Google My Business Course
Even though creating a Google My Business page is not a requirement for the Google Online Marketing Challenge, keeping an eye on it and sharing it with your business partner can be quite beneficial for furthering your customer's online presence.
This optional course focuses on Google My Business, a resource that allows storefront or local service area business owners to build or claim a free Google business listing. This Google digital marketing training will teach you how to set up Google My Business and make the most of it.
And if you don’t want to go through all these courses and still learn these skills in a consolidated yet more effective course, then you will need us.
In our Digital Marketing course at digiDZN there are individual modules for each topic that you can explore. All created by Industry expert trainers and are packed with practical exercises and real-world work. We don’t only give theoretical knowledge, these modules will help you put your knowledge into practice. You can contact us for more details.