Famphy: Doctor on Call for non-critical illness

Who is-

Famphy provides a doctor on call for non-critical illness. All you’ve got to do is call their helpline & book an appointment. Once the appointment is confirmed a qualified doctor will visit your place shortly within the given time.

Objective-

The Client’s primary goal was to increase traffic to the website without spending aggressively on paid marketing.

Challenges –

1) The Client’s business is a necessity based service & the conversion occurs only on the keywords with high competition.
2) The challenge was to drive organic traffic to the website on keywords where big industry players were spending aggressively.
3) To establish the trust factor through our content & creatives for the user to pay an advance just by viewing our content. This was a major concern as in the health sector customers prefer to go to big brands known that resonate quality since decades.
4) Competition had quality backlinks from years of collaboration with government bodies aiding to their higher relevance on client’s focus keywords.

Our Approach –

1) To establish the trust & credibility we needed to rank on our focus keywords we needed to have good user activity on the website. For this we needed quality content on trending user queries. We gave REAL SOLUTIONS to REAL PROBLEMS through our content.

 

2) Once we had enough traffic coming to our website, we started with paid ads to start aincreasing the websites relevancy for our primary keywords.

 

TRAFFIC VALUE –

DID YOU KNOW YOUR TRAFFIC HAS A VALUE DEPENDING ON THE TRAFFIC YOU RECEIVE ON YOUR WEBSITE BOTH IN TERMS OF QUALITY & QUANTITY

RESULTS –

In just 6 months of concentrated efforts from all fronts we started ranking on the 1st page for all our primary keywords & the best part is even after months of no SEO activity THEY STILL DO.