Maven Stainless Steel Pipes & Tubes goal with Social Media was to generate brand awareness & engage it’s current network of dealers on Social Media Platforms. We were not only able to engage them but also managed to add new dealers for them. A Perfect Example Of Brand Awareness Done Right!
Maven stainless is a leading manufacturer of Stainless Steel pipes & tubes having products in every desired shape & size
Objective -
To engage their existing network of Dealers, Fabricators, Interior Designers & Builders on Social Media Platforms & Increase brand visibility amongst the competition
CHALLENGES -
- We had to start working on a fresh account where everything had to be done from scratch.
- The Client had a b2b product with a very niche target audience
- ROI was getting engagement from only & only the target audience
Our Approach -
- Determined marketing channel mix and approach by creating audience profiles based on client’s inputs & data of the dealer network and catering to all sets of target audiences individually by promoting relevant content.
- After creating a base with relevant content for all audiences we planned a creative engagement campaign to target a broad set of audiences while encouraging the current dealer network to participate in the campaign
- Using data provided by client we targeted the existing dealer network & also created lookalike audiences to increase the reach of the campaign.
Results -
- The initial user education phase was slow as expected but we gained good traction and were able to place the brand Maven Stainless amongst their competitors with a much higher marketing budget.
- The engagement campaign was a huge success, we will let the video talk for us -
