WHO IS-

Maven stainless is a leading manufacturer of Stainless Steel pipes & tubes having products in every desired shape & size..

Objective -

To engage their existing network of Dealers, Fabricators, Interior Designers & Builders on Social Media Platforms & Increase brand visibility amongst the competition.

Challenges -

i) We had to start working on a fresh account where everything had to be done from scratch.

ii) The Client had a b2b product with a very niche target audience

iii) ROI was getting engagement from only & only the target audience

Our Approach-

i) Determined marketing channel mix and approach by creating audience profiles based on client’s inputs & data of the dealer network and catering to all sets of target audiences individually by promoting relevant content.

ii) After creating a base with relevant content for all audiences we planned a creative engagement campaign to target a broad set of audiences while encouraging the current dealer network to participate in the campaign.

iii) Using data provided by the client we targeted the existing dealer network & also created lookalike audiences to increase the reach of the campaign.

Results-

i) The initial user education phase was slow as expected but we gained good traction and were able to place the brand Maven Stainless amongst their competitors with a much higher marketing budget.

iI) The engagement campaign was a huge success, we will let the video talk for us -