MILTON HOME APPLIANCES : Kitchen Appliance Brand

August 25, 2020

MILTON HOME APPLIANCES : Kitchen Appliance Brand

Milton Home Appliances is a household name PAN India with thousands of happy customers over the last few decades. Check out our case study on how we managed to penetrate the highly competitive eCommerce market by having an edge over our competitors using just the right strategies!

 

Milton Home Appliances is a 20 year+ old brand with 6 million+ happy customers of their kitchen appliances. They are a household brand all across India

Objective

The goal was to successfully launch Milton Home Appliances on all major eCommerce Platforms & help them make the paradigm shift from Offline to Online

Challenges

  • The Brand had no existing infrastructure to operate & execute eCommerce business.
  • There was no brand awareness on any social media or eCommerce Platforms

Challenges

  • We evaluated top selling products on eCommerce Platforms from our niche and selected relevant products from the brand’s product range.
  • The main goal was to initially get a little bit of traction so as to get things moving for us to start spending aggressively on promotions.
  • Started with paid campaigns after 2 months with ACOS% being 14%