Who is

Milton Home Appliances is a 20 year+ old brand with 6 million+ happy customers of their kitchen appliances. They are a household brand all across India.

Objective

The goal was to successfully launch Milton Home Appliances on all major eCommerce Platforms & help them make the paradigm shift from Offline to Online.

Challenges

1. The Brand had no existing infrastructure to operate & execute eCommerce business.
2. There was no brand awareness on any social media or eCommerce Platforms

Our Approach

1. We evaluated top selling products on eCommerce Platforms from our niche and selected relevant products from the brand’s product range.
2. The main goal was to initially get a little bit of traction so as to get things moving for us to start spending aggressively on promotions.
3. Started with paid campaigns after 2 months with ACOS% being 14%