No matter how long you have been using the internet, there is one magical term all of us have known very well and that is SEO. The term SEO stands for Search Engine Optimization. SEO manipulates the website ranking by the search engines. No doubt, if the optimization for different search engines like, Google, Yahoo, and Bing, if done properly, can improve the visibility of the sites in Search Engine Research Pages(SERPs), but nowadays, SEO is not only about deceiving the users and the search engines by sneaky techniques.
Google is updating its algorithms so often, and the sole reason is that It wants only the good website SEO practices are implemented by the users on a daily basis according to the changing algorithms. Good SEO techniques are not only the ones which help the web page rank higher but also provide the relevant information to the user without giving in many efforts. These types of techniques are called the White Hat techniques in the SEO world.
If you are the one searching for the answer to the question of how to ensure you are making an SEO friendly website, the data given below is exactly what you are searching for. The SEO tips given below will help your website to become user-friendly and one that is visible to the depths of the internet. The one thing that is known to all is that SEO is not easy, rather it is very much complex and long-term process. So, its always better to start from the easy ones that can bring a great change to the ranking of your website. Starting from the easy to implement techniques, you will learn some strong ones that will make your website more and more SEO friendly as you go through them, one by one. Moreover, these tips will prove to be miraculous for you only when you use them with persistence and consistency.
GET STARTED WITH BASICS
The one thing that you should know is that Google no more focuses on the way in which we structure URL addresses, write title tags and meta-descriptions, optimize website images, but more importance is given to the SEO factors like the content and link building techniques. Learning is good, but the ideas work only when they are practiced and doing the following things will help you to grow.
1-Good site structure
Search engine goes through the link structure to find and index the pages. According to the ‘three click rule,’ a user should find the relevant information only in three clicks. Make sure to structure your site well in order to let the Google crawlers to find and index your pages and sub-pages, helping the user to find what they are looking for in the least possible time.
2-One Primary keyword in a page URL
The best way is to focus only on one keyword phrase and use it directly in the page URL. In your domain, the web pages may be optimized for different keywords.
3-Use hyphens(-) instead of underscores (_) in URL
If you are using underscores instead of the hyphens to separate the words in your URL, Google reads it as one single word. The search crawlers will treat smart_SEO_tips as ‘smartSEOtips’.
4-A static URL is better than a dynamic one
Static URL looks like this:
Dynamic URL looks like:
After you hit the publish button, WordPress will automatically convert the dynamic into the static URL.
5-Brief, Descriptive, and Relevant URL Address
The best website is the one, looking at which a user gets to know what the site is all about. Editing a URL yourself makes it easier for the user to understand what he will get on the site and it will be in favor of the keyword optimization.
6-A title tag for every single page
The little tag describes what your domain is all about as this short sentence describes your online space. This will appear in pages like the SERPs, social media, external pages, and browsers. The title you are using should be short and attractive, and original to attract your target audience. In this case, it’s always better to speak the language of your targeted audience and write what can attract them towards your site and page.
7-Meta-Description for a better presentation of Brand
A short paragraph which is displayed under a title tag on the search engine result pages is called Meta-Description. This will help the customer to know about your site even before he visits it and sees the products that you are offering. Between 150-160 characters is the optimal length of the meta-description.
8-ALT attribute for all images is a must
Instead of the images, search engines read ALT text. So, if you want the Google crawler to read the image that you used, you should an ALT attribute in form of good phrases to describe the image you are using.
As the SEO is based on keywords, you need to find out what the user is going to search for in your website. The relevant keywords decide half of your success in SEO. Google Keyword Planner is a tool which gives you a list of the keywords that are relevant to your site, all you have to do is pick the best one up for your website. The one tricky part in Google Keyword Planner is that the competition for the organic results will be totally different from the paid aids. so, it’s better to use additional tools for checking the actual keyword difficulty metric.
10-Mix and use different keywords simultaneously
There are three main types of keywords: generic, broad match and the long tail.
Generic keywords are unspecific and general terms.
Broad match keywords provide a good balance between the traffic volume and its relevance for the website.
The long phrases that people type in the search bars are called long tail keywords. The best strategy is mixing all these keywords to get a variety of traffic as each of them attracts a bit different types and amount of traffic.
Including location in your keywords will help you to optimize your website and your business for both local searches and local clients. For example, if you are offering Digital Marketing Services and your office is in Delhi, you can use the phrase, ‘Digital Marketing Services in Delhi’.
12-Use keywords in headlines, subheadings and anchor texts.
Different spots on your website offer different exposure and SEO power to the keywords phrases. Headlines, subheadings, bold sections within a text and anchor texts are the best places to put your keywords for the good structure of your content. While describing the links, ‘click here’ is a useless term as it gives no information about what can be found under that particular link and you miss the chance to optimize a text link.
13-Unique and valuable content
There is no written magic recipe to get sustainable results, and this makes making your website stand out from the others a big task. All you can do is to provide the content that is full of relevant information for the user and the content that Google crawler finds valuable for the audience.
The same content that Google crawler finds on different links is termed as duplicated content. This type of content is not welcomed by the Google crawlers and leads to a serious drop in your web rankings. In times when it’s hard to avoid duplicating the content lie eCommerce websites, you should use canonical tags to show which pages are original in relation to the duplicated content.
15-Healthy backlink profile of the site
Inbound links have a great impact on website rankings. So, it will be a good start for you if you pick only the trusted and relevant websites for receiving backlinks.
16-Create content that people will love linking to
The one thing that search engines are fond of is the ‘natural’ links, and if you are making content that is of real value for the visitors, they will happily share it with their family and friends which is directly healthy for your website.
17-Social Media Presence
Social media presence doesn’t have any direct impact on your website rankings, but it builds your reputation and increases the traffic to your site.
18-Study the SEO of websites in competition
Its always better to learn about your competitors. This will help you in knowing what you are standing against, and will help you to monitor your ranking along with theirs.
19-Monitor the quality of the backlink profile
The most important thing after implementing any technique is to monitor the results. have a keen eye on the web page ranking in order to know whether your hard work is paying off for the better and, not hurting your previous rankings.
SEO not only serves the website owner, blogger, entrepreneur, but it also helps the daily user who can become a potential visitor, follower, happy customer and dedicated brand advocate for you. Use the given tips and make your online presence more visible and user-friendly.